01 Our story

Most oral care is made by marketers.

Ours is made by a dentist.

habyt is the routine Dr Nida Khan couldn't find for his own patients — so he made it. Effective enough to recommend in the surgery, honest enough to put every ingredient on the label.

Shop the range

For years, patients asked me the same question: “Which toothpaste should I actually buy?” I couldn't honestly recommend a product that was both effective and sustainable. The formulas that worked were often harsh or packaged in plastic, and many “natural” options didn't deliver. So I built the toothpaste I wished existed.

Dr. Nida Khan

Founder & practising dentist, BDS

02 Not a brand ambassador

He still sees patients every week.

Nida isn't a face hired to front a product. He's a working UK dentist who runs his own practice — which means every habyt formula is judged against what he'd genuinely use on the people in his chair, not what tests well in an ad.

Shop the range

03 · Why it works

Two ingredients. One protects, one whitens.

01 / Protect

1450ppm fluoride

The everyday adult level, clinically proven against decay. Everyone’s going fluoride-free — as a dentist, I kept it, at full strength.

02 / Whiten

Papain enzyme

A gentle enzyme that lifts everyday surface stains to bring back your natural shade — no peroxide, no bleaching, no scrubbing.

Read the full science →