“Amazing texture, not too strong, and eco-friendly packaging. Exactly what I was looking for!”
Dentist-founded oral care
Whiter teeth.
Real protection.
Founded by a dentist who kept fluoride when everyone else dropped it. Protects against cavities, lifts everyday stains, kind to sensitive teeth.
5.0 on Google · Free UK delivery over £20
5.0 ★
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Buy it your way
One tube
100ml · about six weeks
£10Try it once · 14-day guarantee
Best value
The full routine
2 paste + brush + floss, every quarter
£21.99/qtrFree delivery · skip or cancel anytime
Three tubessave £6
£8 each · stock up
£24Free UK delivery included
Free UK delivery over £20 · 14-day guarantee · 15% off your first order
From the founder
Everyone's going fluoride-free. As a dentist, I didn't.
Fluoride is the most proven protection against decay. So while everyone else drops it for the trend, I built habyt around keeping it — gentle, peroxide-free whitening included. It's the toothpaste I'm happy to hand my own patients.
Nida Khan
Dr Nida Khan, BDS — Founder
The toothpaste
Whitening Fluoride Toothpaste
Protects1450 ppm fluoride
Whitens gentlyEnzyme · no peroxide
Everyday stainsYour natural shade
KindSLS-free · pH-neutral
MadeVegan · UK
£10 100ml
Shop the toothpaste →
From £7.60 a tube when you stock up →
How the whitening works
Brighter, without the harsh stuff
No peroxide, no bleaching — just a gentle, enzyme-led lift of the stains that dull your smile.
01
Enzyme loosens
Papain, a fruit enzyme, loosens the proteins that trap coffee, tea and wine stains.
02
Polish lifts
A fine, low-abrasion silica polish lifts them away — thorough, but kind to enamel.
03
Natural shade returns
Teeth return to their natural shade. No forcing it lighter, so less sensitivity.
Real results
Everyday brightening, documented
Real patients, standardised lighting, shade verified — shared with consent. Surface-stain lift over weeks, never a bleaching claim.
Full transparency
What's in it. What's not.
What's in it
- Sodium fluoride (1450 ppm) — protects against decay
- Papain enzyme — lifts everyday stains
- Hydrated silica — gentle polish
- Hydroxyapatite — a mineral found in enamel
- Coconut-derived foaming — the SLS-free choice
- Stevia & mint oils — natural sweetness, fresh finish
What's not
- No peroxide
- No SLS
- No parabens
- No artificial sweeteners
Full ingredients (INCI): Glycerin, Aqua, Hydrated Silica, Pentasodium Triphosphate, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Papain, Stevioside, Sodium Fluoride, Menthol, Hydroxyapatite, Sodium Chloride, Mentha Piperita Oil, Tocopheryl Acetate, Limonene, Linalool, CI 77891. Contains limonene & linalool, from natural mint oils.
Or get it handled
The whole routine,
on autopilot
Replace your brush every three months, never run out of paste — exactly as your dentist would tell you. A fresh brush, three months of paste and floss, every quarter.
- Toothpaste, 100ml2×
- Fresh brush1×
- Floss1×
£21.99 per quarter · free delivery
Start the routineSkip, adjust or cancel anytime
THE DAILY RITUAL
Two minutes, twice a day.
That’s the whole ask.
★★★★★ Rated 5.0 from 10 reviews on Google
“It does what it says on the package. I’ve seen a lot of improvements after a few days, and it leaves you with fresh breath throughout the day.”
“After just a few uses I noticed my teeth looking brighter, and after a couple of weeks the difference was even more noticeable. A refreshing minty taste that isn’t too strong, leaves my mouth feeling super clean — and no sensitivity issues, which is a huge bonus. Definitely my new go-to.”
“Great toothpaste and I can’t recommend it highly enough. I’ve been warned of abrasive whitening toothpastes in the past and this one is the right consistency. The minty taste is not too strong and not too mild either.”
Made in Britain
Made in the UK, to standards you can check
Made in the UK
Cosmetic GMP
ISO 22716
ISO 9001
Safety-assessed
Manufactured in Britain under cosmetic good-manufacturing practice, with a completed product safety assessment on file.
Honest by design
Proven where it counts. Gentle everywhere else. Nothing we can’t stand behind.
Proven fluoride protection
Peroxide-free whitening
SLS-free, sensitive-friendly
Vegan & cruelty-free
Made in the UK
No overclaiming, no fake reviews
Answered by a dentist
Does it contain fluoride?
Yes — 1450 ppm, the dentist-recommended level. I kept the ingredient with the strongest evidence behind it.
Why a new brush every three months?
It’s how often dentists tell you to swap it — frayed bristles clean far less well. The routine just makes it automatic.
Will it whiten my teeth?
It gently lifts everyday surface stains — it brightens your natural shade, it’s not a bleaching kit.
Can I cancel anytime?
Anytime — skip, change frequency or cancel from your account. No lock-in.
Whiter teeth, the honest way
Shop habytFounded by Dr Nida Khan, BDS · Vegan · Cruelty-free · Made in the UK