"I've tried a lot of whitening toothpastes, but this one actually delivers! After just a few uses I noticed my teeth looking brighter, and after a couple of weeks the difference was even more noticeable. A refreshing minty taste that isn't too strong, leaves my mouth feeling super clean — and no sensitivity issues, which is a huge bonus. Definitely my new go-to."
DR NIDA KHAN, BDS · PRACTISING DENTIST
The toothpaste a dentist
made himself
Whitening that rebuilds your enamel instead
of stripping it - gentle enough for sensitive teeth.
Rated 5.0 on Google
Peroxide Free
Vegan
UK made
Recyclable
Made by Dr Nida Khan, BDS
Rated 5.0 on Google
Made in the UK
Peroxide-free formula
What to expect
Brighter takes a little time. That’s the point.
Hydroxyapatite rebuilds enamel from within, so your result builds gradually — and holds. No overnight bleach, no fade afterwards.
1
Week 1
Cleaner & calmer
Smoother feel, sensitivity settles
2
Weeks 2–3
Stains start to lift
Surface stains loosen, early brightening
6+
Week 6+
Brightness that holds
A brighter shade — enamel rebuilt, not stripped
No overnight bleach. No fade. Honest, gradual whitening — individual results vary.
Most whitening strips your enamel.
habyt rebuilds it.
It uses hydroxyapatite — the same mineral your teeth are built from — to whiten from within. No bleaching, no abrasion.
0
Peroxide
No bleaching agents
No
Sensitivity sting
Rebuilds, not strips
HA
Hydroxyapatite
Clinically studied
Other whitening
Strips & bleaches enamel
Causes sensitivity
Results fade
habyt
Rebuilds enamel
Gentle on sensitive teeth
Results compound
Hydroxyapatite remineralisation supported by peer-reviewed dental literature.
It's in the name
One habit. Three steps.
Brush
Whiten & remineralise
Floss
Mint, vegan, recyclable
Restock
Box arrives every 3 months
The complete routine
One box. One habit.
- Hydroxyapatite toothpaste × 3
- Bamboo toothbrush
- Vegan dental floss 30m
Subscribe & save 15% — never run out, skip or cancel anytime
Get the bundle — £28.86 / quarter
32p a day on subscription · 38p one-time · 14-day money-back guarantee
"I spent years recommending whitening products I wouldn't use myself. So I made one I would."
Dr. Nida Khan, BDS
Founder, habyt · practising dentist
Read his story
Real customers · real words
What people are saying.
★★★★★
Rated 5.0 on Google · every review verified
"I was looking for a hydroxyapatite-based toothpaste when I came across habyt. The taste is great and I've definitely seen some shades of improvement in tooth colour. I won't be using standard toothpastes any more — absolute game changer!"
"Great toothpaste and I can't recommend it highly enough. I've been warned of abrasive whitening toothpastes in the past and this one is the right consistency. The minty taste is not too strong and not too mild either."
"habyt has become my favourite toothpaste to use. I've seen results after using it just for a few days, and I love that there's no sensitivity. Would definitely recommend to friends and family."
"Was looking for a good toothpaste until I came across habyt. Ticks all the boxes — not too minty but still refreshing, and doesn't foam up too much. The floss has a nice minty taste too. I believe the company is also attempting to be environmentally friendly."
"Started using habyt and saw results so soon — never had brighter teeth! Amazing texture, not too strong, and eco-friendly packaging. Exactly what I was looking for!"
"It does what it says on the package. I'd recommend it for anyone looking for an affordable paste to start an oral health journey with. I've seen a lot of improvements after a few days, and it leaves you with fresh breath throughout the day. Delivery was swift and smooth too."
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