Rated 5.0 from 10 reviews on Google
The toothpaste
Whitening Fluoride Toothpaste
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Complete the routine
Bamboo brush£3.49
Vegan floss£3.49
A 100ml tube lasts about six weeks — stock up and you won’t think about it for months.
New here? 15% off your first order at checkout
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Description
A daily whitening toothpaste with 1450ppm fluoride for proven cavity protection and a papain enzyme that gently lifts everyday stains. Peroxide-free, SLS-free and vegan — in a fresh mint that isn’t harsh.
Key benefits
- 1450ppm fluoride — the standard adult level, for proven protection against decay
- Gentle enzyme whitening — lifts everyday stains, with no peroxide and no bleaching
- Kind to sensitive teeth — SLS-free and pH-neutral
- Vegan & cruelty-free, made in the UK
Full ingredients
Glycerin, Aqua, Hydrated Silica, Pentasodium Triphosphate, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Papain, Stevioside, Sodium Fluoride, Menthol, Hydroxyapatite, Sodium Chloride, Mentha Piperita Oil, Tocopheryl Acetate, Limonene, Linalool, CI 77891.
Sodium fluoride 1450ppm. Contains limonene & linalool, naturally present in the mint oils.
How to use
Brush twice a day, morning and night, with a pea-sized amount for two minutes. Spit, don’t rinse — leaving a little paste behind lets the fluoride keep working.
Not recommended for children under 12.
How the whitening works
Brighter, without the harsh stuff.
No peroxide, no bleaching — a gentle, enzyme-led lift of everyday stains.
Enzyme loosens
Papain loosens the proteins that trap coffee, tea & wine stains.
Polish lifts
A fine, low-abrasion silica polish lifts them away — kind to enamel.
Natural shade returns
Teeth return to their natural shade — no forcing, less sensitivity.
Why habyt
Not your ordinary whitening routine.
Peroxide whitening
- Bleaches with peroxide
- Can trigger sensitivity
- Often uses harsh abrasives
- Frequently contains SLS
habyt whitening
- Gently lifts everyday stains
- 1450ppm fluoride protection
- Kind to sensitive teeth
- SLS-free, vegan & cruelty-free
Full transparency
What's in it. What's not.
- 1450ppm fluoride — protects against decay
- Papain enzyme — lifts everyday stains
- Hydrated silica — gentle polish
No peroxide · No SLS · No parabens · No artificial sweeteners
See the full ingredient list ↑
Real customers · real words
What people are saying.
“Teeth looked brighter after a few uses. Refreshing mint, no sensitivity — my new go-to.”
Jannah J.
“The right consistency — mint not too strong, not too mild. Doesn’t foam up too much.”
Azim M. · Local Guide
“Results within days and no sensitivity. Would definitely recommend.”
Ghazala N.
From the founder
“Everyone’s going fluoride-free. As a dentist, I didn’t.”
Fluoride is the most proven protection against decay, so I kept it — at the full 1450ppm — and built gentle, peroxide-free whitening around it.
Dr Nida Khan
BDS · Founder, habyt
THE DAILY RITUAL
A small habit, every morning.
Complete the routine
Better with the rest.
Pair the pieces up, or get the whole routine on autopilot.
£3.49
Bamboo Toothbrush
Soft · bamboo
£3.49
Vegan Mint Floss
Mint · vegan
Good to know
Your questions, answered.
How long does one tube last?
About six weeks of twice-daily brushing — so two tubes see you through a full quarter, which is why the routine comes with two.
Does it contain fluoride?
Yes — 1450ppm, the standard adult level, for proven protection against decay.
How does it whiten without peroxide?
Rather than bleaching, a papain enzyme gently lifts everyday surface stains to bring back your natural shade — no harsh chemistry.
Is it suitable for sensitive teeth?
It’s SLS-free, peroxide-free and pH-neutral, which makes it kind to sensitive teeth. If you have ongoing sensitivity, it’s always worth a word with your dentist.
Is it suitable for children?
It’s formulated for adults and older teens — we don’t recommend it for children under 12.
Is it vegan and cruelty-free?
Yes — habyt is vegan, SLS-free, and never tested on animals.
Is the packaging recyclable?
The carton is recyclable card; for the tube, please check your local recycling guidance, as it varies by area.
Start your healthier-smile habit.
Dentist-founded, fluoride-forward and peroxide-free. Stock up for the quarter, or never run out.
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