Hydroxyapatite Toothpaste - Mint
100 ml
Strengthen enamel and naturally whiten
Free UK delivery on orders over £30.
A healthier smile, made sustainably. Our dentist-designed formula combines the power of hydroxyapatite to help remineralise tooth enamel with 1450ppm fluoride for proven cavity protection. Natural stain-removing enzymes gently lift surface stains for brighter teeth - without harsh abrasives or peroxide.
Packaged in a 100% recyclable tube and cap, our toothpaste is vegan, cruelty-free, and SLS-free.
Subscribe and save - get 3 tubes delivered every 4 months, with the flexibility to pause or cancel anytime.
- Protects gums and strengthens enamel
- Sensitive-friendly formula with hydroxyapatite
- Whitens teeth naturally, without peroxide
- Dual action: hydroxyapatite + fluoride
- Vegan and cruelty-free
- SLS-free, gentle on gums
- Dentist recommended
- 100% recyclable tube & cap
- Made in the UK
GLYCERIN, AQUA, HYDRATED SILICA, PENTASODIUM TRIPHOSPHATE, CELLULOSE GUM, COCAMIDOPROPYL BETAINE, MENTHA ARVENSIS LEAF OIL, PAPAIN, STEVIOSIDE, SODIUM FLUORIDE, MENTHOL, HYDROXYAPATITE, SODIUM CHLORIDE, MENTHA PIPERITA OIL, TOCOPHERYL ACETATE, LIMONENE, LINALOOL, CI 77891.
- Contains Sodium Fluoride 0.32% w/w (1450ppm Fluoride)
- Potential Allergens: Linalool (0.002%)
- Brush twice daily (morning & night)
- Use a pea-sized amount of toothpaste
- Brush for 2 minutes with gentle circular motions
- Spit out after brushing, do not swallow
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GOOD HABYTS START HERE!
Sustainable. Effective. Essential.
Say hello to your new daily ritual. Our whitening toothpaste pairs hydroxyapatite to strengthen enamel with fluoride to protect against decay — plus gentle natural stain removers for a fresh, confident smile.
Packaged in a fully recyclable tube, it’s proof that doing good for your smile can do good for the planet too.
#GoodHabyts
vegan
cruelty-free
peroxide-free
UK made
recyclable
hydroxyapatite
What customers are saying?
Great toothpaste and I can’t recommend it highly enough. I have been warned of abrasive whitening toothpastes in the past and this one is the right consistency. The minty taste is not too strong and not too mild either.
Google Review - ⭐⭐⭐⭐⭐
Azim
It does what it says on the package as the saying goes. I’d recommend it for anyone looking for an affordable toothpaste to go on an oral health journey with. I’ve seen a lot of improvements after few days of using. Leaves you with fresh breath throughout the day. Delivery was swift and smooth too.
Google Review - ⭐⭐⭐⭐⭐
Abdul
I’ve tried a lot of whitening toothpastes, but this one actually delivers! After just a few uses, I noticed my teeth looking brighter, and after a couple of weeks, the difference was even more noticeable. It has a refreshing minty taste that isn’t too strong or sickly that leaves my mouth feeling super clean without being too harsh. Plus, no sensitivity issues, which is a huge bonus!
Google Review - ⭐⭐⭐⭐⭐
Jannah
Frequently Asked Questions
🦷 Effectiveness & Protection
Yes. Hydroxyapatite is a biomimetic mineral that makes up the majority of your tooth enamel. In toothpaste, it helps to rebuild microscopic cracks, reduce sensitivity, and smooth the enamel surface, making teeth stronger and more resistant to plaque and stains.
Yes. Hydroxyapatite helps remineralise and smooth enamel, while fluoride provides clinically proven cavity protection. Used together, they deliver dual action benefits for long-term oral health.
Look for a formula that combines hydroxyapatite with fluoride, as ours does, to get the proven cavity defence of fluoride plus the enamel-repairing benefits of hydroxyapatite.
Yes. Hydroxyapatite is naturally occurring in the body and is safe for daily use, even for people with sensitive teeth.
Yes. Hydroxyapatite is non-toxic and safe during pregnancy. Always consult your dentist for personalised advice.
Yes. Ingredients like hydroxyapatite and fluoride help remineralise weakened enamel, making teeth stronger and less sensitive.
Children should use fluoride toothpaste appropriate for their age. Hydroxyapatite is also safe and effective for supporting enamel health in kids. Always follow a dentist’s guidance.
No. Only toothpastes with active remineralising ingredients (like fluoride and hydroxyapatite) provide real cavity protection.
One that contains fluoride (1450ppm) and hydroxyapatite, like ours. This dual formula protects against decay while strengthening enamel.
🌱 Ingredients & Formulation
Some do, some don’t. Our formula is vegan, cruelty-free, and contains fluoride (1450ppm), which is the dentist-recommended level for cavity protection.
Toothpaste is vegan when it contains no animal-derived ingredients (such as glycerin from animal fat or bee byproducts) and is not tested on animals. Our formula is 100% vegan and cruelty-free.
The best vegan toothpaste combines fluoride for cavity protection with sustainable, cruelty-free ingredients. Our toothpaste is vegan, eco-friendly, and dentist-recommended.
Our toothpaste is completely SLS-free. Instead, we use gentle cleansing agents that clean effectively without irritating gums or causing mouth dryness.
Not always. SLS (sodium lauryl sulfate) is the most common sulfate in toothpaste. A toothpaste can be marketed as “sulfate-free” if it avoids all sulfates, while “SLS-free” specifically excludes sodium lauryl sulfate.
🌍 Sustainability & Ethics
One that combines effective oral care with eco-friendly packaging. Our toothpaste tube and cap are 100% recyclable.
Choose products with recyclable packaging, vegan formulas, and locally made ingredients. Subscribing reduces shipping emissions too.
Recyclable or compostable packaging is ideal. Our tubes and caps are made to be fully recyclable.
👶 Kids & Safety
Children can start using a pea-sized amount of fluoride toothpaste from age 3. Under 3, use a smear the size of a grain of rice.
✨ Whitening
Yes. Our toothpaste uses natural enzymes and gentle polishing agents to gradually remove surface stains without peroxide.
For everyday use, a gentle whitening toothpaste with hydroxyapatite and fluoride is safest. Professional whitening should only be done under dentist supervision.
Daily use of a non-abrasive, peroxide-free toothpaste that strengthens enamel while lifting stains.
Hydroxyapatite whitens teeth naturally by smoothing enamel and making teeth reflect light more evenly.